Promotional products can really expand the reach of your marketing efforts and keep your brand in the minds of your potential customers long after your initial touch point. However, many small businesses make mistakes with their promotional product that can end up having the opposite of the intended effects. Be a savvy marketer for your business and don’t make these mistakes.
- Using cheap materials. Do you know what cheap promotional products say about your business? They tell your potential customers and clients that you don’t care about quality. When you are choosing your next promotional product make sure it is made from high quality materials that reflect the quality of your business.
- Being unclear with your marketing message. The message in your promotional product should convey one or two things about your business. Use one clear image or logo and provide the easiest way to contact you. Don’t confuse the message by trying to fit everything about your business onto one small promotional item.
- Providing something useless or ordinary. Another pen? Another bookmark? Be honest with yourself. When was the last time you kept